Peep the official movie poster (left) for Never Say Never.
The poster and movie title were revealed through a sort of online scavenger hunt in which crucial puzzle pieces were distributed to Justin’s celebrity friends, fan sites and entourage (Ryan Seacrest,Ellen Degeneres, Perez Hilton and Justin’s manager Scooter Braun). Finally, the final remaining piece was dropped via USA Today.
Reaction to the long and highly anticipated announcement differed. Some said, ‘Why the long wait’ while others loved the creative idea.
Director Chu added about the film, ”(It’s) a movie for his fans, a movie for people who don’t know him, and we’re gonna tell the underdog story of where he came from.”
“Because it’s a really fascinating story and it has a lot to do with our sort of digital lifestyle now,” the director continued. ”He was able to do what corporations try to do now when they use YouTube and they don’t even know what to do with it yet. It’s a pretty cool story for our time.”
Do you like the movie title and poster?