To be more specific, “hauling” is a rapidly growing trend on YouTube in which other individuals, or “haulers” become your online BFF.
Haulers are teens who create videos dishing advice and recommendations about everything from sweet deals at the mall that week to the best hairspray to calm frizz.
Bethany Mota, for example, started hauling one year ago and already has over 53,000 subscribers to her YouTube page, Macbarbie07. JSYK recently profiled the teenager on their popular blog and featured her latest videos “School Organization/Essential” and “Easy School Hairstyles”.
“You get to connect with girls around the world, and that’s what reeled me in,” Bethany told JSYK about why she hauls. “YouTube videos, they’re more personal and more real than a commercial on TV.”
A spokeswoman for YouTube says hauling has more than 200,000 videos and major retail chains are jumping on the bandwagon. Forever 21 and Urban Outfitters, for example, are holding haul contests and earlier this summer JCPenney flew Bethany to Texas and gave her a $1,000 gift card for back-to-school clothes!
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