Nickelodeon’s latest live-action hit Victorious, topped all basic cable programming its it time period (8-8:30pm ET/PT) for the April 11th premiere. The new show accumulated a total of 3.5 million viewers. The new prime-time series also bested all broadcast and basic cable programming in its time period with kids 6-11 and tweens 9-14.
Starring Victoria Justice,Victorious earned a 6.4/1.4 million K6-11, 6.2/1.3 million, tweens 9-14 and 3.5 million total viewers, and posted double-digit gains of +42% (K6-11), +68% (T9-14) and +26% (P2+) over last year.
Nick closed the week (4/5/10-4/11/10) as basic cable’s number-one network in total day with double-digit gains in delivery of +10% among kids 6-11 (3.1/676,000 million) and +20% with tweens.
Needless to say, the debut was just what Nickelodeon needed.